TRAVELERS

SOCIAL MEDIA POST

Client: Travelers

Challenge: To create a social media post to inform readers that Travelers is a global company and to also advertise current job openings.

Solution: I used short copy, both for the social post and graphic, to quickly get the attention of the reader. I also asked a question at the beginning of the copy to pique the reader’s interest. Lastly, I ended the copy with a clear and direct CTA, telling the reader to find an opening near them.

This LinkedIn post was successful, garnering 113 likes/reactions, 2 comments, and 31 reposts.