Client: The Bay Club

Challenge: To create email copy that drives traffic to the company’s new monthly events flyer.

Solution: I kept the headline copy short, giving instant insight into what the email would be about.  

The body copy is personal and friendly and entices the club members to learn about the fun activities that await them at the club. I use the words “come experience” and “new events” to help pique their interest. 

The CTA is short and straightforward, and prompts the member to take action, leading them to view the flyer.

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