Client: The Bay Club

Challenge: To create webpage copy that entices past members to rejoin the Bay Club membership. 

Solution: In the first paragraph, I informed the past member of some new club experiences they can look forward to if they rejoin. Since they haven’t visited the club in a while, things like updated facilities and new social events will pique their interest. 

This paragraph also puts the past member in a nostalgic mood, and prompts them to reminisce about past, enjoyable experiences they’ve had at the Bay Club. 

In the second paragraph, I enticed the past member to rejoin by offering an exclusive discount. To further prompt them to take action, I used words and phrases that evoke feelings of belonging, such as “community”, “family”, and “we can’t wait to see you again.”

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