Client:  Earth to Marsz

Challenge: To create a lead magnet for my packing guide checklist freebie. The lead magnet will be used by travelers who read my blog and watch my travel videos to help them pack more efficiently.

The aim: to build my email list with relevant travel subscribers

Solution:  I used language that spoke to my target audience, keeping it friendly and light-hearted. I also emphasized the lead magnet would take away stress and bring relaxation into the reader’s life, which solves a big pain point among my target audience.

The lead magnet currently has 94 subscribers and a conversion rate of 15.9%.

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