EARTH TO MARSZ
Client: Earth to Marsz
Challenge: To create an email to promote my new blog post.
Solution: I kept my email short, sweet, and to the point, using language that reaffirmed my subscribers I’m here to serve their needs. I then drew their attention to the blue “Read it here” CTA, and re-engaged their interest in my Youtube channel by adding in a short blurb about an upcoming video I was working on.
Lastly, I used a pointing finger emoji in the subject line to make the email stand out in the subscriber’s inbox.
This email had an open rate of 66.7% and a click through rate of 4.2%.
