Challenge: To create a product page for the client’s new luxury hand sanitizer.
The aim: to generate sales
Solution: I used language that spoke to the client’s target audience (Millennial women who love splurging on luxury items). I also used imagery within the copy so the target audience could envision themselves using the product, thus making them more inclined to purchase.
Since the company is French-owned, I sprinkled in a few French words throughout the copy, like rendezvous and au revoir.
Lastly, I listed the product’s features and benefits and a “Treat Yourself” CTA towards the bottom of the product page to further entice the readers to purchase the hand sanitizer.