Client: Sample Company

Challenge:  To create a product page for the client’s new luxury hand sanitizer.

The aim: to generate sales

Solution: I used language that spoke to the client’s target audience (Millennial women who love splurging on luxury items). I also used imagery within the copy so the target audience could envision themselves using the product, thus making them more inclined to purchase.

Since the company is French-owned, I sprinkled in a few French words throughout the copy, like rendezvous and au revoir.

Lastly, I listed the product’s features and benefits and a “Treat Yourself” CTA towards the bottom of the product page to further entice the readers to purchase the hand sanitizer.

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