SEMAINE HEALTH (SPEC PIECE)
Client: Semaine Health
Challenge: To create a webpage advertising the company’s wellness supplements.
The aim: to generate sales
Solution: I carefully chose language to speak to the target audience, while keeping to Semaine’s brand tone, which is informative, inclusive, and positive.
Also, I made sure to start the intro copy on the second page with a customer pain point–debilitating period pain. I want the reader and potential buyer to think of a time when they experienced a similar uncomfortable feeling to help push them to take action, which would be buying the company’s wellness supplements.
Lastly, I made the CTAs in first person tense (create my routine, find my solution) to help empower the reader to make a choice for themselves and their health.