THE WASHINGTON INFORMER
NEWSLETTER
Client: The Washington Informer
Challenge: To create a newsletter to promote the client’s new health, wellness, and nutrition supplement. The client also wanted more views for their new health and wellness blog posts.
Solution: I crafted copy that spoke to the target audience (older Millennials, middle-aged working class, and seniors), highlighting what would need to be done to secure a healthy future not only for themselves, but for future generations.
Since this target audience most likely had children and grandchildren, I referenced one of their biggest pain points, the wellness of their family, to inspire action.
I included a “Read now” CTA towards the top of the newsletter for the supplement, and I made the client’s new blog posts feel more personalized to the reader by including the words “just for you”.
