TRAVELERS

SOCIAL MEDIA POST

Client: Travelers

Challenge: To create a social media post to inform readers that Travelers offers exclusive discounts for employees and to spark readers’ interest in other employee benefits. 

Solution: I used short copy, both for the social post and graphic, to grab the reader’s attention. I also asked a question at the beginning of the copy to pique the reader’s interest.

Lastly, I ended the copy with a clear and direct CTA, telling the reader to learn more about Travelers’ benefits, ultimately planting a seed for them to check out the company’s current job openings.

This LinkedIn post was successful, garnering  32 likes/reactions and 25 reposts.